
As an investment banking firm, we regularly dialogue with the top executives in the beverage industry. We have to chuckle when we reach a decision maker with a large beverage company and he says, "We have a corporate policy that we organically develop all of our own beverage concepts." Does this guy read the industry publications? Did he miss the surge in beverage start-ups caused by the success of Red Bull, Hansens, Vitamin Water, and others? It seems like the major source of innovation in the beverage industry is coming from these new rule makers that defy the odds and launch successful new brands and even new categories. This surge of innovative activity is fun. What energy. It reminds us of the old Internet days - lots of money, talent, ideas, hope, energy, and potential successful businesses. This is the innovation environment in the beverage industry and any large company ...
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