
Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition, TheThe retail market for gluten-free foods and beverages is exploding as a result of multiple triggers. On the marketer side, giant General Mills has converted its venerable Rice Chex Brand to gluten-free status, thus beginning what promises to be a battle of giants as other mega-marketers look to enter the fray. The first giant marketer to create a gluten-free product was Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that year the international spice giant McCormick and Co. acquired Simply Asia Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0 networking to sell directly in what has long been a consumer driven market. ( http://www.bharatbook.com/detail.asp?id=106716&rt=Gluten-Free-Food-and-Beverage-Market-Trends-and-Developments-Worldwide-2nd-Edition-The.html )On the consumer side, demand has been growing exponentially as sufferers of a wide variety of maladies (including celiac disease, autism, attention deficit disorder, irritated bowel syndrome, and MS) have ...
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