
Consumers and Sustainability - Food and Beverage The food and beverage market is central to consumer perceptions of sustainability. When the consumption of sustainable foods is motivated by personal benefits, adoption mirrors a health and wellness progression in which consumers first consider the impacts of things in the body, followed by on the body, and finally around the body. Therefore, as consumers become more educated about the environmental, social, and economic implications of foods and beverages, their health and wellness motivations dovetail with societal concerns. ( http://www.bharatbook.com/Market-Research-Reports/Consumers-and-Sustainability-Food-and-Beverage.html )food shopping choices become salient to all four zones of sustainability: The Personal Benefit Zone The Environmental Zone The Social Zone The Economic Zone In addition, many of the attributes that generally describe quality eating experiences, particularly freshness, also resonate as sustainable in the food and beverage market. Measurement of sustainable products purchases across 20 food and beverage categories shows a range of ...
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